A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
A.
Use an S3 Private Key Certificate.
B.
Use an S3 Encrypted Username and Password.
C.
Use a JWT Token generated on S3.
D.
Use an S3 Access Key and Secret Key.
Correct Answer: D
Explanation:
To use the Amazon S3 Storage Connector in Data Cloud, the consultant needs to provide the S3
bucket name, region, and access key and secret key for authentication. The access key and secret key
are generated by AWS and can be managed in the IAM console. The other options are not supported
by the S3 Storage Connector or by Data Cloud. Reference: Amazon S3 Storage Connector
Salesforce, How to Use the Amazon S3 Storage Connector in Data Cloud | Salesforce Developers Blog
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Question #7 (Topic: demo questions)
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A.
Change reconciliation rules to Most Occurring.
B.
Increase the number of matching rules.
C.
Include additional attributes in the existing matching rules.
D.
Reduce the number of matching rules.
Correct Answer: B
Explanation:
The consolidation rate is the amount by which source profiles are combined to
produce unified profiles, calculated as 1 - (number of unified individuals / number of source
individuals). For example, if you ingest 100 source records and create 80 unified profiles,
your consolidation rate is 20%. To increase the consolidation rate, you need to increase the
number of matches between source profiles, which can be done by adding more match
rules. Match rules define the criteria for matching source profiles based on their attributes.
By increasing the number of match rules, you can increase the chances of finding matches
between source profiles and thus increase the consolidation rate. On the other hand,
changing reconciliation rules, including additional attributes, or reducing the number of
match rules can decrease the consolidation rate, as they can either reduce the number of
matches or increase the number of unified profiles. Reference: Identity Resolution
Calculated Insight: Consolidation Rates for Unified Profiles, Identity Resolution Ruleset
Processing Results, Configure Identity Resolution Rulesets
Question #8 (Topic: demo questions)
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A.
Add additional attributes.
B.
Choose a segment.
C.
Select contact points.
D.
Add the calculated insight in the activation.
Correct Answer: B, C
Explanation:
To configure an activation to a Marketing Cloud activation target, you need to choose a segment and
select contact points. Choosing a segment allows you to specify which unified individuals you want to
activate. Selecting contact points allows you to map the attributes from the segment to the fields in
the Marketing Cloud data extension. You do not need to add additional attributes or add the
calculated insight in the activation, as these are already part of the segment
definition. Reference: Create a Marketing Cloud Activation Target; Types of Data Targets in Data
Cloud