On which three aspects is Cisco applying focus to change its sales approach? (Choose three.
A.
long-term value
B.
solutions
C.
artificial intelligence
D.
product line
E.
relationship
F.
revenue
Correct Answer: A, B, E
Explanation:
Cisco is focusing on long-term value, solutions, and relationships to change its sales approach. This
shift is driven by the need to move away from a product-centric view to a more customer-centric
approach, emphasizing the long-term benefits and solutions that meet specific customer needs.
Building and maintaining strong relationships with customers is also a key aspect of this new
approach, as it allows for a deeper understanding of customer challenges and the development of
trust. This strategy aligns with the broader industry trend towards service and solution-oriented sales
models.Reference :
Question #2 (Topic: demo questions)
Which percentage of consumers consider a company's purpose when making a purchase decision?
A.
50%
B.
66%
C.
75%
D.
80%
Correct Answer: D
Explanation:
A study conducted by Razorfish in conjunction with VICE Media found that 82% of consumers make
purchase decisions with a brand’s purpose in mind. This indicates that a significant majority of
consumers consider a company’s purpose when deciding whether to buy their products or services.
The study highlights the importance of brand values and authenticity in influencing consumer
behavior, with a particular emphasis on the impact of purpose-driven purchasing among younger like Gen Z.
Reference: = The Razorfish study titled “The Truths, Myths and Nuances Behind Purpose,” which
discusses changing consumer attitudes toward brand purpose and its role in purchase decisions1
Question #3 (Topic: demo questions)
Which selling concept represents an account manager selling a security solution that integrates with
the customer's current Cisco networking solution?
A.
cross-selling
B.
multi-product selling
C.
upselling
D.
horizontal-selling
Correct Answer: A
Explanation:
Cross-selling refers to the practice of selling additional products or services to an existing customer.
In the context of Cisco Small and Medium Business Engineer, when an account manager sells a
security solution that integrates with the customer’s current Cisco networking solution, it is
considered cross-selling. This is because the security solution is complementary to the products the
customer already uses, thereby providing an integrated and enhanced experience. Cross-selling is a
strategic approach to provide customers with additional value, often leading to increased customer
satisfaction and loyalty123. Reference :
Question #4 (Topic: demo questions)
Where does Cisco offer executive-level experiences for customers and partners to align and gain
partner mindshare at the C-level?
A.
Cisco U
B.
CXCs
C.
LIVE
D.
NetAcad
Correct Answer: B
Explanation:
Cisco offers executive-level experiences for customers and partners at the Cisco Customer
Experience Centers (CXC). These centers are designed to align and gain partner mindshare at the C
level by providing immersive experiences that promise executive insights, enriching content, and
invaluable networking opportunities12. The CXCs serve as a platform for Cisco to showcase its
commitment topartner success and customer satisfaction, as highlighted during events like the Cisco
Question #5 (Topic: demo questions)
Partners must understand one another's purpose and goal. What does Cisco consider its purpose?
A.
to maximize profits
B.
to power an inclusive future for all
C.
to dominate the market
D.
to limit global connectivity
Correct Answer: B
Explanation:
Cisco’s purpose is centered around creating a more inclusive future for all. This is reflected in their
commitment to leveraging technology to address societal challenges, close the digital divide, and
promote equality and social justice. Cisco actively works towards a sustainable and regenerative
planet, emphasizing the importance of diversity, equity, and inclusion within and beyond the
company. Their purpose goes beyond profit maximization or market dominance; it is about using
their resources and influence to make a positive impact on society and the environment. Reference
:= Cisco’s Purpose